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Try to remember, you you should not have to agree with the place you get to craft a winning argument, but you do have to make solid, sensible arguments backed up by credible resources. Should abortion be banned? Need to animal tests be stopped? Is the #metoo motion a...

For occasion, say you actually want the prospect to understand from the environment-famous Professor X. A "why us" essay might dwell on how wonderful an prospect researching with him would be for you, and how he anchors the Telepathy department. Meanwhile, a "why you"...