By adopting fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to become customers Lego has found a way to keep their interlocking bricks in the hands of millions. 2 weeks . model that other companies ought to follow, says McKee.

Instruction online 1948, Ole Kirk Kristiansen and his workshop had just started producing a variety of wooden gadgets. It wasn’t before the following season that they launched using a new plastic-injection moulding machine to generate plastic bricks, which soon gave all of them an advantage over their competition in the booming post-war market.

In 1949, they commenced producing the bricks with studs to them to enable them to combine together. It was a key iteration, making the bricks far more stable and sturdy. Later, in 1958, they made a major improvement with the opening of what is known as the “stud and coupling system”, which will ensures that almost every Lego stone fits with any other brick. These two vital iterations are why Lego sets made 40 years before still interlock seamlessly with those manufactured today.

Over the years, Lego offers kept their finger relating to the pulse of pop way of life by joining up with big-name franchises such as Star Wars and Harry Potter. It includes also appreciated the community of adults that are fans of the brand, known as AFOLs (Adult Admirers of Lego), with a variety of sets like the Back to the Foreseeable future DeLorean period machine and a set of girl Nasa experts.